Page optimization (SEO on-page)
Represents the first stage of the optimization of a site, how it presents a website in front of a spider (crawler), which aims to structure the web site and to gather information that help ensure a favorable position in the pages results from search engines. Keywords are strictly related to search terms that users use them in a search engine to find desired information.
On-page SEO technique is to optimize web page elements: source code, content validation, execution time, increasing the relevance of pages, etc.
The main elements found in the optimization of a website on the page are:
- Validation source code (HTML, XHTML, CSS)
- Title page optimization
- Optimizing the content according to keywords and phrases
- Integration of robots.txt file in website
- Generating a dynamic sitemap (sitemap)
- Use keywords and phrases
- Using tags: alt, title, h1 - h6
- Keyword density analysis, keyword placement & prominence analysis
- Use the friendly url links to better indexing in Google
- Usability and accessibility
The most common mistakes found in this time of optimization are: duplicate content, textures and hidden links, keyword repetition, cloaking, etc.
Off page optimization website (off-page SEO)
The popularity of the site is strictly related links to that page - the amount of links, their quality and durability.
The main methods used to increase the popularity of the site are:
- Link building - getting links to your site is very important to get links from quality sites, the sites with the same profile as yours or direct links, no " nofollow "). Use relevant keywords next link entry (contextually relevant).
- Deep linking - trying to get links to specific pages of your site not only to the home page.
- Web directory submission and social networks
- Publication announcements and press releases
- Enrolling in online communities such as twitter.com, facebook.com, youtube.com, etc.
- Enrolling in social websites, forums, blogs, etc.
- Signature - the link to your site you can put it in any signature by
mail, card or posted on any other site profiles will require completion
of pesonal data.